Corporate Communications In Restructuring Phases
Gartner, Ulrich
Produktnummer:
1830d7b59c6042486ca09035920c80f67c
| Autor: | Gartner, Ulrich |
|---|---|
| Themengebiete: | Communicating restructuring Crisis communication External and internal communication How do I communicate a corporate change? How do companies communicate in change processes? Identifying communication needs Interaction internal/external communication Proactive and reactive communication Public relations in crises Staff reduction through restructuring |
| Veröffentlichungsdatum: | 23.10.2021 |
| EAN: | 9783658346256 |
| Sprache: | Englisch |
| Seitenzahl: | 157 |
| Produktart: | Kartoniert / Broschiert |
| Verlag: | Springer Fachmedien Wiesbaden GmbH |
| Untertitel: | Successfully shaping change with strategic communication |
Produktinformationen "Corporate Communications In Restructuring Phases"
This book provides those responsible in communication, management and human resources with a practical guide for professional internal and external communication of restructuring programs in companies. From cost-cutting measures to downsizing to the closure of entire locations: changing economic framework conditions and the associated changes are not only an operational challenge, they also require intelligent communication. If this fails, long-term costs through collateral damage such as declining employee motivation or loss of reputation can wipe out the short-term savings.This book shows in a compact way how you can identify key stakeholders, define communicative goals and develop the infrastructure, content and instruments with which you can strategically achieve these goals.The author gives concrete tips, describes concrete procedures and asks targeted questions for success in difficult times.
Sie möchten lieber vor Ort einkaufen?
Sie haben Fragen zu diesem oder anderen Produkten oder möchten einfach gerne analog im Laden stöbern? Wir sind gerne für Sie da und beraten Sie auch telefonisch.
Juristische Fachbuchhandlung
Georg Blendl
Parcellistraße 5 (Maxburg)
8033 München
Montag - Freitag: 8:15 -18 Uhr
Samstags geschlossen