Consumer Behavior in the Sharing Economy
Grieco, Cecilia
Produktnummer:
1850e592a145e040a1a686740376c892cf
| Autor: | Grieco, Cecilia |
|---|---|
| Themengebiete: | Mobility industry Platform management Pro-environmental awareness Second-hand markets Sharing economy ecosystem Social marketing The sharing continuum The sharing shame paradox |
| Veröffentlichungsdatum: | 30.11.2024 |
| EAN: | 9783031762789 |
| Sprache: | Englisch |
| Seitenzahl: | 101 |
| Produktart: | Gebunden |
| Verlag: | Springer International Publishing |
| Untertitel: | Adoption, Engagement, and Post-Usage Dynamics |
Produktinformationen "Consumer Behavior in the Sharing Economy"
The book examines the essential aspects of consumer behavior within the sharing economy. This thorough analysis covers the pre-adoption, active usage, and post-adoption phases, offering a comprehensive view of the consumer journey. The research is based on an extensive literature review, highlighting key elements and emphasizing the consumer perspective through original quantitative and qualitative studies across various industries.Researchers will find the theoretical advancements and cutting-edge insights invaluable. Platform managers will gain a deeper understanding of consumer behavior, enabling them to refine strategies throughout the purchasing process. Marketing professors can use this book as a primary textbook or supplementary reading for their courses. Key topics include the drivers of adoption, trust issues, satisfaction, and user retention, along with theoretical frameworks that uniquely define the phenomenon of the sharing economy and the specificities of consumer behavior within this domain.
Sie möchten lieber vor Ort einkaufen?
Sie haben Fragen zu diesem oder anderen Produkten oder möchten einfach gerne analog im Laden stöbern? Wir sind gerne für Sie da und beraten Sie auch telefonisch.
Juristische Fachbuchhandlung
Georg Blendl
Parcellistraße 5 (Maxburg)
8033 München
Montag - Freitag: 8:15 -18 Uhr
Samstags geschlossen