Civil Law Status Of Trade Marks: Theoretical And Practical Issues

Trademark Protection and Enforcement is an authoritative, insider's perspective on best practices for obtaining and protecting trademarks. The author views the law from different perspectives; they take both the European perspective and the perspective from harmonized national trademark law. Paying particular attention to the implications of the considerable stream of case law that has followed from partially new doctrines set in place by the harmonization process, the book greatly clarifies the workings and interrelations of such factors as the following: different types of marks and their particularities; relevant international treaties; the scope of and limitations to trademark protection; use of trademarks on the internet; procedural aspects of enforcing trademark rights; how trademark rights are lost; use of trademarks in comparative advertising; The analysis also covers specific aspects of the trademark right that are related to other legal areas, such as property law, trade name law, the law regarding geographical indications of origin, copyright law, competition law, and product liability.