China Online: Game and Tourism

It has only been more than a decade since the online games and tourism began to be popular in Europe and America and embarked on the path of industrialization in the 1990s. So far, this industry is flourishing at an alarming rate. However, this is mostly attributed to spontaneous explorations of enterprises rather than the academia, which remains basically blank in this field. Even though there are sporadic research fruits, they are just academic papers. A fairly unified theoretical framework is still wanted. As the online game and tourism industry in China was born only more than a decade ago, a complete system for relevant theoretical research in this field has not yet formed presently. This industry develops mostly via spontaneous exploration of the market by different links of the industrial chain, while theories about it have been far behind the practice. Since 2001, China’s online game and tourism industry formally ushered in the high-speed growth period. With a unique research perspective on multiple aspects, this book seeks to establish a relatively complete system of theoretical research framework. It adopts economics, management science, sociology, communication science and other related theories, applies relevant research tools of statistics on the basis of collecting and arranging large numbers of relevant data, and conducts systematic and in-depth research about China’s online game and tourism industry both qualitatively and quantitatively. It takes a deep look into the status quo of China’s online game and tourism industry, the position of China’s online game and tourism industry in the whole industry of the world, as well as the type of the market structure of China’s online game and tourism industry; it also raises new theoretical points on issues such as the social responsibility for the country, society, and enterprises on the part of the online game and tourism industry.