Changing Textile and Apparel Consumption in Transformative Era of Sustainability and Digitalization
Saricam, Canan, Okur, Nazan
Produktnummer:
180326b1f3dae0433399ce973c40d1c74d
| Autor: | Okur, Nazan Saricam, Canan |
|---|---|
| Themengebiete: | Consumer behavior Digitalization E-commerce Post-pandemic Retail behavior Smart fashion retail Social marketing Sustainable fashion Textiles |
| Veröffentlichungsdatum: | 18.07.2025 |
| EAN: | 9783031974182 |
| Sprache: | Englisch |
| Seitenzahl: | 226 |
| Produktart: | Gebunden |
| Verlag: | Springer International Publishing |
Produktinformationen "Changing Textile and Apparel Consumption in Transformative Era of Sustainability and Digitalization"
This monograph describes emerging practices of sustainability and digitalization in the fashion industry and the consumer perspectives on implementation efforts. The chapters in the book are organized into three parts. In the first part of each chapter, a general overview of the topic is given with the relevant descriptions, information, facts, and statistics. The second section of each chapter provides cases and consumer perspectives. Each chapter ends with an empirical study. The chapters discuss practical implications for the professionals as well as findings associated with different consumer groups. The contents of this book will be useful to both academics and practitioners.
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