Buzzmarketing
Hughes, Mark
| Autor: | Hughes, Mark |
|---|---|
| Veröffentlichungsdatum: | 29.04.2008 |
| EAN: | 9781591842132 |
| Sprache: | Englisch |
| Seitenzahl: | 258 |
| Produktart: | Kartoniert / Broschiert |
| Verlag: | Penguin Publishing Group |
| Untertitel: | Get People to Talk About Your Stuff |
Produktinformationen "Buzzmarketing"
"There's fake corporate marketing and then there's real marketing. This is the real stuff for real people." -Ben Cohen, co-founder of Ben & Jerry's Ice Cream These days consumers are paying less and less attention to advertising. A majority already zap commercials, and new technology keeps making it easier to tune out marketing messages. Mark Hughes has written a breakthrough guide to the art of successful buzzmarketing which many people talk about but few truly understand. He draws on his own real-world experience as an executive and consultant, as well as untold stories of some of the great buzz generators of our time, including American Idol, tie-dye shirts, and the birth of Lite beer.
Sie möchten lieber vor Ort einkaufen?
Sie haben Fragen zu diesem oder anderen Produkten oder möchten einfach gerne analog im Laden stöbern? Wir sind gerne für Sie da und beraten Sie auch telefonisch.
Juristische Fachbuchhandlung
Georg Blendl
Parcellistraße 5 (Maxburg)
8033 München
Montag - Freitag: 8:15 -18 Uhr
Samstags geschlossen