Buying Whiteness: Why Consumers Choose Skin Whitening Products
Kry
Produktnummer:
1885216dc401a5477a82f3d3deb7c2ae77
| Autor: | Kry |
|---|---|
| Themengebiete: | Beauty standards Hyperpigmentation Inner beauty Insecurity Marketing tactics Media influence Self-esteem Skin lightening Social pressure Uneven skin tone |
| Veröffentlichungsdatum: | 22.06.2024 |
| EAN: | 9783384268501 |
| Sprache: | Englisch |
| Seitenzahl: | 150 |
| Produktart: | Kartoniert / Broschiert |
| Verlag: | tredition |
Produktinformationen "Buying Whiteness: Why Consumers Choose Skin Whitening Products"
This title offers several advantages: •Intrigue: "Beyond Hype" sparks curiosity about the motivations beyond marketing. •Clarity: "Skin Lightening Products" defines the focus. •Deeper Look: "Why Consumers Choose" emphasizes understanding the underlying reasons. Here's a breakdown of the content it could cover: •More Than Appearance: Briefly introduce the complex reasons for using skin lightening products, going beyond just achieving a lighter skin tone. •Cultural Pressures: Discuss the influence of societal beauty standards and the association of fair skin with status or success in certain cultures. •Unveiling the Motivations: oHighlight the diverse factors that can drive consumer choice, such as: Internalized colorism and self-esteem issues Media portrayals and the influence of celebrities Lack of representation of darker skin tones in advertising •A Critical Look: oBriefly mention the potential downsides of skin lightening products, including health risks and unrealistic beauty standards.
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