Branded Conservatives
Cosgrove, Kenneth M.
Produktnummer:
1855d81d9aecea46de8b9fc865c3bd83b8
| Autor: | Cosgrove, Kenneth M. |
|---|---|
| Themengebiete: | Branding United States Bush, George W. Clinton, Bill Conservative Konservativismus Political marketing Regan, Ronald USA United States |
| Veröffentlichungsdatum: | 30.04.2007 |
| EAN: | 9780820474656 |
| Sprache: | Englisch |
| Produktart: | Kartoniert / Broschiert |
| Verlag: | Peter Lang Publishing Inc. New York |
| Untertitel: | How the Brand Brought the Right from the Fringes to the Center of American Politics |
Produktinformationen "Branded Conservatives"
This book argues that Conservatism has made good use of branding in its move from the fringes to the center of American political life. Conservatives have built a unique brand around their candidates, their movement, and their issues that has facilitated their ability to win elections and implement public policies. Branding has been one of the major tools through which Conservatives have built an enduring movement over the last several decades and a tool through which their movement has become very resilient. This book is ideal for use in classes on American politics, campaigns and elections, media and politics, political marketing, and consumer marketing.
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