Brand Meaning
Batey, Mark
| Autor: | Batey, Mark |
|---|---|
| Veröffentlichungsdatum: | 21.12.2015 |
| EAN: | 9781138839427 |
| Auflage: | 002 |
| Sprache: | Englisch |
| Seitenzahl: | 232 |
| Produktart: | Kartoniert / Broschiert |
| Verlag: | Routledge |
| Untertitel: | Meaning, Myth and Mystique in Today's Brands |
Produktinformationen "Brand Meaning"
This second edition of Brand Meaning lays out new territory for the understanding of how brands both acquire and provide meaning. The author draws on his experience with leading international companies to propose a compelling framework for the conscious and unconscious ways in which people connect with products and brands. Revised and updated, it contains contemporary as well as classic examples of brand meaning in practice from various countries, and expands on the theory, methods and applications of brand meaning. The book's multidisciplinary approach and concise yet comprehensive content makes it an ideal supplemental reader for undergraduate, graduate, and MBA courses, as well as valuable reading for practitioners in the fields of marketing, advertising and consumer research. For more information, visit www.brandmeaning.com.
Sie möchten lieber vor Ort einkaufen?
Sie haben Fragen zu diesem oder anderen Produkten oder möchten einfach gerne analog im Laden stöbern? Wir sind gerne für Sie da und beraten Sie auch telefonisch.
Juristische Fachbuchhandlung
Georg Blendl
Parcellistraße 5 (Maxburg)
8033 München
Montag - Freitag: 8:15 -18 Uhr
Samstags geschlossen