Booming Brands

About the Book A FUN AND INFORMATIVE READ ABOUT 11 'MADE IN INDIA' BRANDS What prompted Yashish Dahiya to set up PolicyBazaar, upending the logic of India's insurance industry? Why did the American duo Greg Moran and David Back choose India to set up Zoomcar, their self-drive car rental business? How did BigBasket go on to become India's largest online supermarket? What prompted Rohan Mirchandani leave America and create the Greek yoghurt brand Epigamia in India? What's the story behind three IIT Kanpur graduates, Ankush Sachdeva, Farid Ahsan and Bhanu Pratap Singh, developing India's largest vernacular social network, ShareChat? Volume 2 of Booming Brands delves into the journeys of eleven 'Made in India' brands that have disrupted highly competitive markets. In this fun, informative read, Harsh Pamnani blends business lessons for new-age entrepreneurs with insights into the humans behind these remarkable brands. About the Author Harsh Pamnani specialises in brand-building through storytelling. He partners with organisations to help capture their journey, build their culture, and enhance their brand reputation by curating their compelling stories. Business leaders leverage these stories to attract suitable talent, engage customers, and stand out from their competition. He has authored several best-selling books and articles on brand building, which have appeared in top-tier publications like CNBC, Forbes, The Economic Times and The Financial Express. Harsh has worked with a range of organisations, from unicorn startups like FirstCry and Icertis, to think tanks like the World Bank and TiE, to corporates like Deloitte, Cognizant and HSBC. For more information about Harsh and his work, please visit www.harshpamnani.com. You can get in touch with him via email at harshpamnani@hotmail.com or connect with him on LinkedIn at https://www.linkedin.com/in/harshpamnani/