Biosurveillance in New Media Marketing
Nemorin, Selena
Produktnummer:
183f5b0ce82aef447aa81b2830998cfa9b
| Autor: | Nemorin, Selena |
|---|---|
| Themengebiete: | Consumer Rights Consumer Surveillance Cultural Media Environment Heidegger’s Tripartite Thesis Neuromarketing Technology and Society |
| Veröffentlichungsdatum: | 24.10.2018 |
| EAN: | 9783319962160 |
| Sprache: | Englisch |
| Seitenzahl: | 234 |
| Produktart: | Gebunden |
| Verlag: | Springer International Publishing |
| Untertitel: | World, Discourse, Representation |
Produktinformationen "Biosurveillance in New Media Marketing"
Advertising has long been considered a manipulator of minds and has increased significantly in coercive power since the emergence of research in behavioural psychology. Now with the deployment of neuro-physiological imaging technologies into market contexts, companies are turning to neuromarketing to measure how we think and feel. Data driven models are being used to inform advertising strategies designed to trigger human action at a level beneath conscious awareness. This practice can be understood as a form of consumer biosurveillance: but what is behind the hype? What are the consequences?Biosurveillance in New Media Marketing is a critical reflection on the role that technology is playing in the construction of consumer representations, and its encroachment into the internal lives of individuals and groups. It is a work that examines the relationship between neuromarketing practitioners and machines, and how the discourses and practices emerging from this entanglement are influencing the way we make sense of the world.
Sie möchten lieber vor Ort einkaufen?
Sie haben Fragen zu diesem oder anderen Produkten oder möchten einfach gerne analog im Laden stöbern? Wir sind gerne für Sie da und beraten Sie auch telefonisch.
Juristische Fachbuchhandlung
Georg Blendl
Parcellistraße 5 (Maxburg)
8033 München
Montag - Freitag: 8:15 -18 Uhr
Samstags geschlossen