Big Data: Measuring the Digital Economy
Jemison
Produktnummer:
188d0555a428f140dc94803819f483bbc5
| Autor: | Jemison |
|---|---|
| Themengebiete: | Big data analytics Digital economy metrics E-commerce measurement Measuring intangible value Online consumer behavior Policymaking with big data Social media data insights Traditional vs. big data methods Uncovering hidden trends Web traffic analysis |
| Veröffentlichungsdatum: | 22.05.2024 |
| EAN: | 9783384235879 |
| Sprache: | Englisch |
| Seitenzahl: | 154 |
| Produktart: | Kartoniert / Broschiert |
| Verlag: | tredition |
Produktinformationen "Big Data: Measuring the Digital Economy"
The digital economy, encompassing online commerce, e-services, and platform-based activities, thrives in the shadows of traditional economic measurement. Big data steps in to bridge this gap. By analyzing vast datasets – online transactions, app usage, and digital content consumption – we can quantify the digital economy's true size and impact. This includes: •Mapping digital commerce: Analyzing online transaction data reveals the scope of e-commerce, a critical component of the modern economy. •Measuring platform activity: Big data helps us understand the value generated by online platforms like ride-sharing and marketplaces. •Tracking innovation: Analyzing online content creation and app usage provides insights into emerging digital trends and industries. Big data isn't a magic solution. Data quality, privacy concerns, and integrating it with traditional metrics remain challenges. However, by harnessing the power of big data, we can gain a more accurate and dynamic picture of the ever-evolving digital economy
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