B2B Marketing Guidebook – The Executive Masterset
Produktnummer:
187a05a3dfe81a4bb386c7a1e39808b27d
| Themengebiete: | Account-Based Marketing B2B marketing Buyer Journey ChatBots Content AI Marketing Automation Predictive Analytics Touchpoint Sensitivity Analysis |
|---|---|
| Veröffentlichungsdatum: | 16.07.2025 |
| EAN: | 9783032026477 |
| Sprache: | Englisch |
| Produktart: | Kassette / Medienmix z.B. Audio und Buch |
| Herausgeber: | Seebacher, Uwe |
| Verlag: | Springer International Publishing |
| Untertitel: | Strategy, Tactics, AI, and Case Studies for Next Generation B2B Marketing |
Produktinformationen "B2B Marketing Guidebook – The Executive Masterset"
In a world shaped by Industry 5.0, predictive intelligence, and digital acceleration, B2B marketing has become the engine of growth and innovation. This combined edition of the significantly updated "B2B Marketing" series unites strategic foundations with advanced execution. Over 40 international experts share actionable frameworks, cutting-edge tactics, and best-in-class case studies from companies like Fujitsu, Würth, Thyssenkrupp, and Predictores. From marketing maturity and automation to AI-driven content and account-based strategies, this guidebook delivers the insights needed to lead in a data-first world. Whether you're a CMO, strategist, consultant, or academic, this book is your essential companion for mastering modern B2B marketing. Volume 1 gave you the roadmap. Volume 2 gives you the tools to drive it. Now, get both in one definitive edition.
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