B2B eCommerce
Heinemann, Gerrit
Produktnummer:
18f1e2e0a38187412482d4a3159c981775
Autor: | Heinemann, Gerrit |
---|---|
Themengebiete: | B-to-B Commerce B-to-B trade B2B Commerce Business models Digital Commerce E-Business Book E-Commerce Book E-commerce Multichannel-handed Risk benefit in online trading |
Veröffentlichungsdatum: | 12.11.2022 |
EAN: | 9783658385279 |
Sprache: | Englisch |
Seitenzahl: | 205 |
Produktart: | Kartoniert / Broschiert |
Verlag: | Springer Fachmedien Wiesbaden GmbH |
Untertitel: | Basics, Business Models and Best Practices in Business-to-Business Online Trade |
Produktinformationen "B2B eCommerce"
This textbook covers the basics of business-to-business (B2B) eCommerce, where similar principles of customer targeting can be observed as in B2C eCommerce. Gerrit Heinemann highlights the specifics and business models of B2B eCommerce, analyzes the digital challenges and shows the consequences and opportunities for online sales in B2B. Recognised best-practice examples illustrate how successful B2B eCommerce can work and which risks have to be considered.The content· Basics of B2B eCommerce· Special features of B2B eCommerce· Business models in B2B eCommerce· Best Practices in B2B eCommerce· Risks in B2B eCommerceThe authorProf. Dr. Gerrit Heinemann is Professor of Business Administration, Management and Commerce and Head of the eweb Research Center at the Niederrhein University of Applied Sciences.This book is a translation of an original German edition. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation.

Sie möchten lieber vor Ort einkaufen?
Sie haben Fragen zu diesem oder anderen Produkten oder möchten einfach gerne analog im Laden stöbern? Wir sind gerne für Sie da und beraten Sie auch telefonisch.
Juristische Fachbuchhandlung
Georg Blendl
Parcellistraße 5 (Maxburg)
8033 München
Montag - Freitag: 8:15 -18 Uhr
Samstags geschlossen