Attractive Thinking
Radford, Chris
| Autor: | Radford, Chris |
|---|---|
| Veröffentlichungsdatum: | 01.11.2019 |
| EAN: | 9781788601030 |
| Sprache: | Englisch |
| Seitenzahl: | 280 |
| Produktart: | Kartoniert / Broschiert |
| Verlag: | Practical Inspiration Publishing |
| Untertitel: | The five questions that drive successful brand strategy and how to answer them |
Produktinformationen "Attractive Thinking"
Forget everything you've been told about maximizing Lifetime Customer Value. To take your business to the next level, you need a brand strategy that's focused on attracting new customers, not exploiting existing ones. In this transparent digital age, smart business leaders know that profitable growth comes from helping customers, not exploiting them. Attractive Thinking sets out a ground-breaking methodology, developed during 30 years' experience transforming brands for Pepsi, Mars, Miracle Gro and many high-end service businesses, to achieve exactly that. Discover the five key questions you must answer to create a better brand strategy and the tools to deliver it: clarity on what matters to customers; products and services that customers love; marketing that attracts them; and a team that is committed to delivering it. Attractive Thinking is a practical handbook for CEOs, managing directors and marketers who want to make the big-brand techniques work for them.
Sie möchten lieber vor Ort einkaufen?
Sie haben Fragen zu diesem oder anderen Produkten oder möchten einfach gerne analog im Laden stöbern? Wir sind gerne für Sie da und beraten Sie auch telefonisch.
Juristische Fachbuchhandlung
Georg Blendl
Parcellistraße 5 (Maxburg)
8033 München
Montag - Freitag: 8:15 -18 Uhr
Samstags geschlossen