Advanced E-Business Research
Produktnummer:
18135e887c997743028b93ec4d9b61996b
| Themengebiete: | Cultural Studies Electronic Commerce Emerging Technologies Market Structures Media Management User Behavior |
|---|---|
| Veröffentlichungsdatum: | 28.08.2017 |
| EAN: | 9783631719084 |
| Sprache: | Englisch |
| Produktart: | Gebunden |
| Verlag: | Peter Lang GmbH, Internationaler Verlag der Wissenschaften |
| Untertitel: | International Trends & Issues |
Produktinformationen "Advanced E-Business Research"
Since years, e-business research is subject of many conferences and publications. While researchers and practitioners often focus on e-business systems and applications, so far little attention has been given to the development of innovative and sustainable e-business models and solutions. This publication fills this gap by discussing the following key issues: What are challenges and opportunities for international e-business? What are the barriers and risks for companies implementing e-business models? How can they succeed in the long-term? In this context, this publication provides in-depth studies of consumer needs, cultural requirements as well as conditions of economic efficiency and successful implementation of e-business solutions. It is intended for e-business novices as well as advanced researchers and practitioners.
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