A VALUEAble Future
Dr. Schnebel, Eberhard, Szabo, Thomas
Produktnummer:
185ce4ae712beb4305a60e60e1ef69b3be
| Autor: | Dr. Schnebel, Eberhard Szabo, Thomas |
|---|---|
| Themengebiete: | Business Ethics Communication Data Ethics Digital Responsibility Digital Transformation Digital Trends Digitale Technologies Digital strategy Ethics Modules Informationsethik |
| Veröffentlichungsdatum: | 07.10.2020 |
| EAN: | 9783947394036 |
| Auflage: | 1 |
| Sprache: | Englisch |
| Seitenzahl: | 148 |
| Produktart: | Kartoniert / Broschiert |
| Verlag: | act&react |
| Untertitel: | Create the good of society inside Digitization — guiding people, designing products and emotionalizing communication. |
Produktinformationen "A VALUEAble Future"
Implementing Digital Ethics for leading people inside and outside, connecting emotions and communication, designing the right products for the future, and empowering successful business models. Data-Ethics and Digital Ethics become more and more a core element of the digital strategy of a company. We face increasing legal devices and increasing rules on how to adopt the digital transformation and data ethics issues: EU-GDPR, EU-Trustworthy-AI, Data-Ethics-Commission of the German Government. To be successful, companies must establish Data-Ethics and Digital Ethics as a vital factor in their business model. We show how this will work using three elements: Fairness: Customers should know what‘s going on, where they are, and what they may expect – if functional ethics are designing communication and brand management. Leadership: Data-Ethics will become the value orientation in digital transformation and reasonable assistance inside grey areas – if employees understand internal freedom and possibilities. Transparency: Products and services become traceable and understandable – if our corporate goals, our business activities and our products harmonize.
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