A Study on Online Buying Behavior of Youth in Maharashtra
Kumar, Vinay
| Autor: | Kumar, Vinay |
|---|---|
| Veröffentlichungsdatum: | 26.01.2017 |
| EAN: | 9783330032699 |
| Sprache: | Englisch |
| Seitenzahl: | 232 |
| Produktart: | Kartoniert / Broschiert |
| Verlag: | LAP LAMBERT Academic Publishing |
| Untertitel: | A comparative study between Pune & Nagpur |
Produktinformationen "A Study on Online Buying Behavior of Youth in Maharashtra"
India is a country of youth. The major consumers of online shopping are youth. There is rare quality literature available to study the online buying behavior of youth in India. The 'trust' & 'perceived risk' are an important elements of buying behavior. How perceived risk & trust interplay during online shopping of youth? How the youth in India shop online? How perceived risk & trust interplay during their online shopping? What they buy? How frequently they buy? How much maximum value they buy? How they consume internet? From where they access internet? Who does not shop? What are the reasons for they do not shop? The study on perceived risk and trust in Indian subcontinent is very less. If any study is there it mainly talks about either trust or perceived risk. Combined interplay of both the constructs on online buying behavior is rare. This book is trying to answer the above questions with special reference to Maharashtra state of India.
Sie möchten lieber vor Ort einkaufen?
Sie haben Fragen zu diesem oder anderen Produkten oder möchten einfach gerne analog im Laden stöbern? Wir sind gerne für Sie da und beraten Sie auch telefonisch.
Juristische Fachbuchhandlung
Georg Blendl
Parcellistraße 5 (Maxburg)
8033 München
Montag - Freitag: 8:15 -18 Uhr
Samstags geschlossen