A Primer on Policy Communication in Kazakhstan
Nair, Basskaran, Janenova, Saltanat, Serikbayeva, Balzhan
Produktnummer:
188eab6d137ee748969aea8bd68389e75d
| Autor: | Janenova, Saltanat Nair, Basskaran Serikbayeva, Balzhan |
|---|---|
| Themengebiete: | Central Asia Communications and Public Relations Governance and corruption Public Policy Sustainable Development development policy russian and post-soviet politics |
| Veröffentlichungsdatum: | 20.11.2019 |
| EAN: | 9789811506093 |
| Sprache: | Englisch |
| Seitenzahl: | 137 |
| Produktart: | Gebunden |
| Verlag: | Springer Singapore |
Produktinformationen "A Primer on Policy Communication in Kazakhstan"
This book is a timely publication to address the issue of the government’s policy execution capabilities. The crux of policy execution is communication to win the hearts and minds of the people, particularly with regard to complex policies. The book is written as a work manual based on international policy communication best practices and principles, interwoven with case studies from Kazakhstan, applicable in other Central Asian countries as well. The book’s wide range of topics cover media management in a technologically-savvy society, marketing of complexity, planning successful campaigns, soft power management given the country’s aspirations for greater international standing, and forward-looking advice on crisis management and shareholder communication. This is a highly relevant book for the civil service, civic organisations, commercial entities, policy researchers, and international organisations working in or planning to work in Kazakhstan and other Central Asian countries.
Sie möchten lieber vor Ort einkaufen?
Sie haben Fragen zu diesem oder anderen Produkten oder möchten einfach gerne analog im Laden stöbern? Wir sind gerne für Sie da und beraten Sie auch telefonisch.
Juristische Fachbuchhandlung
Georg Blendl
Parcellistraße 5 (Maxburg)
8033 München
Montag - Freitag: 8:15 -18 Uhr
Samstags geschlossen